Mod culture was born from London's west end underground jazz clubs in the late 1950s.
The name "mod" came as a result from their taste in modernist jazz, this early incarnation of mods had very little impact outside of London.
This somewhat group of so called intellectual and elitist mods gave way to the next incarnation of mods, and it's in this second incarnation that the scooter boys on Brighton's beaches can be found! Mod culture, with it's symbols,fashion and music was very much a working class movement. It influenced the masses and infiltrated the high street at every level.
It was all encompassing, and it was very much a product of it's time!
In one of The Daily Mail editions of 1963 it was reported 'to be a mod... is more than a fashion. It is almost a way of life!