Back in early 1962 the band were little more than local heroes, returning back from honing their live performance skills playing night after night in Hamburg for over two years. Soon after they were dazzling punters in Liverpool’s famous Cavern Club with their new songs and incendiary live shows. Up until that point, Paul McCartney and the rest of the group used any gear they could scrape together. It was not until The Beatles were taken under the wing of manager Brian Epstein that they truly begin to hone not just their image but also their live sound. Unheard of in those times, the maverick Epstein quickly managed to strike up an endorsement deal with a small amp company out of Dartford that would come to define the sound of the British Invasion.
In a time when highly desired American brands were rarely imported to the UK, local manufacturers recognised a demand to create their own line of instruments and amplifiers to supply the burgeoning Rock and Pop explosion on the British side of the pond. Back in the early 1960’s VOX was a relatively fresh brand and new to the scene, though known and desired in the UK amongst aspiring guitarists due to emerging guitar hero Hank Marvin of The Shadows. Around the time The Beatles were signed by George Martin’s Parlophone label in 1962, Brian Epstein signed an endorsement deal with VOX for the band to exclusively use VOX gear in their backline. Soon the band started using a combination of VOX AC15 and AC30 amps. Throughout their live career and the majority of their time in the studio, VOX would go on to supply a variety of different amps and equipment to the band. The group pushed VOX engineers to expand the boundaries of their designs with their ever-increasing requirements for more volume and headroom. If you ever had the opportunity to see the Beatles, chances are you were hearing Paul McCartney and the rest of the lads play through VOX gear. From the sweaty gigs in the clubs of the North of England to the Ed Sullivan Show & defining Shea Stadium gig, when you heard The Beatles, you heard VOX. The timeless British VOX tone is there in all of its grandeur in those classic early recordings.