Sunday, 9 February 2014

Countdown.

                                                                    Countdown.

Countdown was a long-running popular weekly Australian music television show broadcast by the Australian Broadcasting Corporation from 8 November 1974 until 19 July 1987. It was created by Executive Producer Michael Shrimpton, producer/director Robbie Weekes and record producer and music journalist Ian "Molly" Meldrum. Countdown was produced at the studios of the ABC in the Melbourne suburb ofRipponlea.

Countdown was the most popular music program in Australian TV history. It was broadcast nationwide on Australia's government-owned broadcaster, the ABC and commanded a huge and loyal audience. It soon exerted a strong influence on radio programmers because of its audience and the amount of Australian content it featured. For most of the time it was on air, it also gained double exposure throughout the country by screening a new episode each Sunday evening, and then repeating it the followingSaturday evening. The majority of performances on the show were lip synched.

Molly Meldrum, the program's talent co-ordinator, began appearing on-air in 1975, presenting the Humdrum music news segment and conducting interviews. Molly soon became the "face" of Countdown. He appeared regularly on-air until 1986. Another attraction to the program was the local and international acts who would host an episode - usually performing as well. During the show, Molly would interview them (while co-hosting) or have a chat with them before the show went out with the number 1 single of the week.


Many international acts who would otherwise have gone largely unheard on Australian commercial radio, gained important exposure in Australia on
 Countdown through their music videos; the list includes many UK "New Wave" acts, such as XTC, The Beat, Elvis Costello, The Specials, Lene Lovich, Joe Jackson, and The Cure, and US acts such as The Ramones and The Cars.Although it is not widely recognised, Countdown also had a strong international influence, because it was one of the first TV shows in the world to promote the regular use of the music video as a major part of its programming. Because of its receptivity to music videos (something of a necessity because of the comparative rarity of tours by overseas acts) Countdown proved to be instrumental in the worldwide success of a number of important overseas acts of the period. Madonna achieved her first hit single in April 1984 when "Holiday" was screened on Countdown. Subsequently "Burning Up" reached the top twenty following repeated showings of the video clip on the show; this second song was not a hit in other countries. Other international artists including BlondieABBAJohn MellencampMeat LoafBoz Scaggs and Cyndi Lauper achieved their first hits in Australia, thanks to their video clips being aired onCountdown, and this in turn led to their records being picked up and becoming hits in America and/or Europe.

Above all, Countdown was crucial to the success of many leading Australian acts, including AC/DCOlivia Newton-JohnINXSHush (band) Kylie MinogueI'm TalkingJohn Paul YoungSherbetSkyhooksMarcia HinesMark HoldenThe AngelsMondo RockMen at WorkIcehouseAustralian CrawlMental As AnythingLittle River BandWilliam ShakespeareRenée GeyerWa Wa Nee and Jon English.

The program dominated Australian popular music well into the 1980s, although some critics felt  that in later years it tended to concentrate on pop-oriented major-label acts and that it failed to reflect much of the exciting independent scene of the time.

The popularity of Countdown was losing momentum by the mid-1980s. Music videos were often shown, rather than the artists performing live in the studio. It was cheaper to produce with videos and this led to Countdown having no significant difference from any other music video program shown on TV during this time.

The final episode of Countdown aired on 19 July 1987, followed by the Countdown Awards. It was a sad night for many, yet a celebration of musical achievements in '86/'87. Molly made his appearance at the end of the show wearing his well known, and internationally recognised, Akubra hat. Molly saluted the music industry and fans and then bared his shaved head to the audience. It was well known that his shaved head was a statement to artists like Midnight Oil, who during their career and being one of Australia's favourite bands, never appeared on the show because they often regarded Countdown as too industry/hit driven and appealed only to a young teenage audience.

In March 2007, pay television channel Foxtel, and its regional affiliate Austar, began screening hundreds of studio performances from the Countdown era. Themed Countdown specials have become very popular and lost performances by John Farnham, drag queen Divine, a-haPseudo Echo and the Countdown Dancers performing the Flashdance medley highlight the great music of the period.

                                     http://m.youtube.com/watch?autoplay=1&v=wn6dVnVuLOc&desktop_uri=%252Fwatch%253Fv%253Dwn6dVnVuLOc%2526autoplay%253D1